Just when you think you’re not marketing, someone will remind you that you are always marketing. They might do it by asking you casually what type of work your company does or you might surprise yourself to find that the fellow across the table from you at some luncheon is looking precisely for the services your company provides. And then, there’s that rare moment for which some people long and others fear with all their heart, the moment when a television reporter with camera in tow unexpectedly shoves a microphone into your face and says, “We’re live in 30. Ready?”
Well, it wasn’t quite like that, but there was a microphone, a camera and a reporter. About a month ago (yes, I’m behind in getting this story posted) Kim and I went to a meeting at the Orlando City Hall for a new project being promoted in town called the Creative Village. It is an effort by the powers that be to redevelop the property which will be abandoned by the Orlando Magic when their new arena opens next year. The new arena, by the way, is about ½ a mile south.
At any rate there are grand plans to redevelop this area into Orlando’s Soho or Venice Beach and the city wanted to tell people about it and answer their questions. The room was packed with architects, engineers, reporters and every other type of person that you might think interested in something like this and as you might imagine, many of us knew each other.When the event was over, we poured into the rotunda for an impromptu mixer sans alcohol and it was during this social event that I found myself staring into the lens of a television camera.
Sadly, we’ve not been able to locate the video on line. Actually, allow me to re-phrase;
We’ve have been gleefully unable to locate the video on line, but did find a written synopsis at the link below. We’re sure you will agree that it is really, really neat.